This new ad for an equine brand was characterised by a sleek and genuine thought-out style. We're not just targeting loyal equine followers; we're out to capture the attention of a whole new audience. With vibrant visuals and engaging footage shot across four unique locations, this lifestyle ad blends video clips and photography to ignite a buzz, build hype, and generate genuine excitement around TRAX.
An ad that started a reposition of the Le Mieux brand, their marketing and approach to creating content around new product releases, we since have continued great work with the company.
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